Corporate Etiquette

Changing rules and changing times often leave a person confused as to what the contemporary corporate etiquette is. There are many employees who have tried to keep in touch with the corporate etiquette, while others have been going in their own way to establish a completely new set of rules.

The only rule is to establish rules of your own. There is no corporate etiquette or meeting etiquette or conference etiquette in the true sense. Certain marketing executives try different ways to suit their etiquette to that of the culture of the clients they often visit. They are perplexed at the variety of cultures available in the market. Things that appear similar in the outline have remarkable differences and deviations that can understood with little observation. The most important thing that has to be reflected in your etiquette is your confidence. Be confident. If you are able to reflect your confidence through your body language and etiquette, most of the job is done. The focus should be on the task at hand and an air of confidence reinforces the efficiency factor. You also need to be honest and straight forward in your approach. Companies have stopped becoming particular about the type of tie you wear or the dress that you wear to a particular conference. There are many more brand images to the company. An executive clad in casual wear stunned all the people in a conference with his simple presentation that suited the tone of the meeting and he ended up getting the contract. The focus, therefore, has shifted to the mindset that concentrates only on growth and development of the companies.

Earlier, administration executives were busy framing the different materialistic attributes such as office wear to describe the corporate etiquette. Nowadays, most of it is left unsaid and executives are learning it through observation. There are many factors that one will be able to master only after completely understanding the culture of the organization. It is this culture that determines the way in which a person has to present himself. So, marketing executives should learn to reflect their own companies rather than try to act like the clients while visiting the client's place. This gives the marketing executives a chance to showcase the culture of their organization. Business relationships can thus be fostered through mutual understanding of each other's cultures.

It has become fashionable for marketing executives to be addressed as brand ambassadors of the company. The responsibility of the marketing executive, therefore, does not end at showcasing the products the company and giving stunning presentations about these products. They need to carry themselves in such a way that the client should be eager to establish an immediate relationship with such a company. This makes use of the Brand Image concept where the marketing executives themselves act as the Brand representatives of the company. There are other intangible factors that have to be taken into consideration while reflecting one’s company. The demeanor from the initial contact such as a smiling interaction and such trivial things leave a lasting impression in the minds of the client and hence it is necessary to follow one’s rules before trying to understand the Corporate Etiquette.